Rudel
Brand Awareness Campaign
Concept campaign developed as part of a university project exploring brand communication and social identity.
The Project received two awards for concept and an Audience Award at the university showcase.
The Challenge
Furtwangen University in the Black Forest has a very good reputation, but for many young people it initially seems less attractive than universities in large cities such as Berlin. The challenge is to clearly show prospective students what the university has to offer.
The Idea
What makes this university special? Above all, it is the strong sense of community and the initiative shown by the students. The wolf symbolizes team spirit, commitment, and determination. The 360 Degree campaign conveys the image of a university where creative talents support each other and grow together.
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Role
Idea, Storytelling, Concept, Set Design, Art Direction